With companies like SoulCycle, Crossfit, and Pure Barre dominating the fitness industry, the trend of athleisure apparel has found a home in the fashion industry. It has even found its way into the wardrobes of those who don’t even workout (i.e. the popular SoulCycle signature skull leggings or tank tops). READ MORE >
Special K is telling women (and pretty much everyone) to ‘Own It’ in the brand’s new TV commercial taking on female empowerment. The brand has been selling joy, independence, and wellness for a few years now, instead of diet-focused messaging like its competitors. The ‘Own It’ messaging is promoting women’s READ MORE >
A school that recognizes the importance of good nutrition to academic success is a stellar school indeed. A school in St. Paul, Minnesota is known as a 90-90-90 school; 90 percent of its students are minorities, 90 percent come from economic hardships, and 90 percent graduate to move on after READ MORE >
It is essential to keep your mind and body in great physical and emotional shape. The correlations between this and leading a long and happy life are uncanny. Here are some of the biggest health and wellness trends for this summer: Sugar detoxing is the new quitting carbs. The negative READ MORE >
There is no question that over the past several years health has become a consistent topic in what’s trending. From the booming obsession of kale to the newfound love of cauliflower rice, there is certainly no shortage of superfoods around us. Recently however, it is not only about the superfoods READ MORE >
It’s hard to believe that Crocs were launched over fifteen years ago and the eccentric footwear company was quickly welcomed into the fashion world. Crocs rapidly exploded, almost too fast, and overtime the brand lost its footing in the industry. In a brand makeover campaign, the company introduced two new READ MORE >
It is a #nomakeup movement and it has been captivating us for months. Alicia Keys, the ‘face’ of #nomakeup, is in the mists of releasing a new album, a new coach on NBC’s hit show The Voice, a devoted mother, a loving wife, but you almost wouldn’t know any of READ MORE >
Springtime is the perfect time to start new beauty regimens and this interview with Gwyneth Paltrow caught our attention with the star’s down-to-earth honesty. Paltrow, a long time believer in natural solutions, regularly promotes chemical-free options on her website goop.com. She recommends a whole host of body oils, fruit acids, and READ MORE >
Once you look past those Trump posts, does your newsfeed look more and more like the Home Shopping Network? Whether it’s Beachbody or Rodan & Fields or Jamberry or whatever else, the rise of social media has made it easier than ever for anyone to try their hand at multilevel READ MORE >
Perhaps you’ve considered standing in a shoulder-height cauldron spewing nitrogen-iced air at minus-264 degrees Fahrenheit. Perhaps you’d rather walk on hot coals or be thrown into an erupting volcano. Either way, it’s hard not to at least notice the latest WBC (whole-body cryotherapy) fad that takes Japanese ice baths to the READ MORE >