If you’ve seen AMC’s Mad Men, you’ve probably wondered how to get a job in advertising—STAT. All jokes aside, the series paints a picture of advertising on Madison Avenue in the 1960’s complete with groundbreaking creative pitches, luxurious client dinners, and never-ending happy hours (seriously, all day long). It was READ MORE >
It’s a Sunday morning and you’ve got the breakfast of champions in front of you (and I’m not talking Wheaties). Buttery pancakes, extra crispy bacon, and the fluffiest eggs you’ve ever seen. Now, do you ever wonder… where did those eggs come from? Did they actually come from a grazing READ MORE >
With each new year comes new visions in the artistic realm. Art and design elements in 2021 seem to offer a refreshing glimpse of 2020’s hardships. Several themes can be identified in 2021’s current creative trends. For starters, themes of condolence and kindness seem to emanate in the art scene. READ MORE >
The Alliance for Inclusive and Multicultural Marketing (AIMM), a sector within the Association of National Advertisers (ANA), is working closely with agencies to increase multicultural marketing efforts in order to better appeal to larger, more diverse consumer bases. After a thorough analysis of advertisements aired during the Super Bowl, aspects READ MORE >
The ability to effectively communicate to a mass audience is just as vital for the survival of the health industry as it is the advertising/marketing/PR industry– if not more, when considering the importance of spreading awareness about certain diseases and health trends. There is an obvious knowledge gap between scientists READ MORE >
In honor of Women’s History Month, we’re spotlighting our creative director, Jack Sisterhenm, for his new piece entitled “The state and its affairs.” His work depicts a collage of headline court cases dating back 200 years in American history. Rather than attaching the cases to one certain person or group READ MORE >
We’re three months into 2021 and beyond ready to start vacationing again. As the travel industry is among the hardest hit due to the coronavirus pandemic, airlines, travel agencies, and hotels have already seen drastic changes as more countries are willing to let Americans in. The biggest change may be READ MORE >
Most luxury fashion brands stray from commenting on social affairs. Part of its mystifying charm is that with the title ‘luxury’ comes the implication that it is timeless– as if the industry is too elite to have to disclose their opinions on current events, publicly. As the events that took READ MORE >
Loungewear, cottagecore, and athleisure are expected to rule the 2021 fashion scene, likely as a byproduct of the coronavirus pandemic lockdowns– people really took sweatpants, workout clothing and DIY tie dyed hoodies and made it fashion. Some top global brands expected to grow in popularity this year include: Brother Vellies: READ MORE >
Perhaps one of the most beneficial aspects of social media is how information can be disseminated about a certain person, place, or thing in the matter of seconds. This can quickly become a company’s PR crisis, however, when they are exposed for their wrongdoings. Amazon, Nike, Zara, H&M and Victoria’s READ MORE >