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Change Your Mind About Your Morning Commute

February 27, 2023

Four Fairfield County highways ranked in the Top 10 of “Most Congested Corridors in the United States” according to a study by INRIX, a transportation data company. With I-95 South from the Sherwood Island Connector in Westport to Indian Field Road in Greenwich ranking as the #1 “Most Congested Corridor” READ MORE >

Forget the Product, Give Us the History

December 14, 2021

I never knew I could love a motorcycle ad until I saw these powerful ones by Harley Davidson based out of the Czech Republic. When we think of the Czech Republic we picture the fairytale city of Prague, their ongoing recovery from the Cold War, and of course, the beer READ MORE >

“The Best Men Can Be”

December 14, 2021

If you’re looking for an ad that’ll make you think, look no further. Gillette’s “We Believe” campaign surfaced in 2019 during the height of the #MeToo movement and talks of “toxic masculinity” and immediately became a controversial topic of conversation. The ad’s aim was to take their age-old slogan—“the best READ MORE >

Corona Hard Seltzer with a Twist

December 14, 2021

When it comes to food and beverage, what better way to advertise your new product than to offer it to your customers for free? There’s a catch, though… and if you didn’t pay attention in high school Spanish then you might be in trouble. Nothing beats a Corona with a READ MORE >

Break Me Off a Piece of That…

December 14, 2021

Once upon a time, JetBlue offered a new direct flight from NYC to Palm Springs. There’s plenty of ways to advertise this, right? Wrong. JetBlue took “thinking outside the box” to a whole new level when they dropped massive blocks of ice into Manhattan. Inside these ice blocks were prizes READ MORE >

Lock it Up

December 14, 2021

28—that’s the number of school shootings we’ve had in the U.S. in 2021 alone. The most recent school shooting at Oxford High School in Michigan on November 30th sadly comes with little surprise and demands the attention of the nation when confronting the divisive topic of gun violence in the READ MORE >

Holiday Season Ads: Upgraded

November 5, 2021

It’s that time of year again—holiday shopping ads flood our mailbox, pop up on our social media, and stream endlessly on commercial breaks. While some of those big brand advertisements can feel inauthentic, materialistic, and profit-focused, Etsy’s “Give More than a Gift” campaign does just the opposite. One of their READ MORE >

Social Media’s Role in Helping COVID in India

May 7, 2021

According to The New York Times, social media has been a “godsend” in helping spread awareness of the alarmingly high coronavirus infection rates spreading throughout the country. Following huge gatherings for Holi, a popular ancient Hindu celebration also known as “the Festival of Love,” COVID case numbers and deaths have READ MORE >

Teacher Appreciation Food Deals

May 7, 2021

After a year of adjusting to hybrid or fully remote classes, America’s teachers have proven themselves to be the underdogs of the pandemic. So, restaurants across the country are making this year’s Teachers Appreciation Week particularly special by offering free food and discounts. Food chains such as Jimmy John’s, Sonic, READ MORE >

Creative trends in 2021

April 22, 2021

With each new year comes new visions in the artistic realm. Art and design elements in 2021 seem to offer a refreshing glimpse of 2020’s hardships. Several themes can be identified in 2021’s current creative trends. For starters, themes of condolence and kindness seem to emanate in the art scene. READ MORE >

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