Earlier this month, Meta dropped their latest app on the market, called Threads. Dubbed a “Twitter Killer” by CNN, Threads revolves largely around text-based posts, while allowing photo and video as attachments. Screaming in popularity, the app gained 100 million users in less than two weeks. The differentiating factor that READ MORE >
Chili’s restaurant was never something to write home about but it is the epitome of consistency and comfort. You know what to expect when you walk into a Chili’s and until this moment, you probably thought you had their brand all figured out. Then came the “Chilin’ Since ‘75” campaign. READ MORE >
Have you ever bought a product based solely on its unique packaging or a clever commercial that you wished you had thought of? I once fell victim to a brand I never thought I would… Miller Lite. They got someone who, for the most part, doesn’t voluntarily drink light beer… READ MORE >
Fashion styles from the 1990s have heavily influenced the way Gen Z, or the “Zoomers,” are dressing. With the help of social media apps such as Tik Tok and Instagram, different ideas on how to style different pieces, and outfit inspiration, can be quickly disseminated and readapted per each new READ MORE >
Most luxury fashion brands stray from commenting on social affairs. Part of its mystifying charm is that with the title ‘luxury’ comes the implication that it is timeless– as if the industry is too elite to have to disclose their opinions on current events, publicly. As the events that took READ MORE >
Twitter is the social media platform that has always played a significant role in crisis communications, so it comes as no surprise that brands have raised their Twitter voice during the pandemic, some even with humor and sarcasm. “There’s no playbook, but when it comes to social media, knowing when READ MORE >
Some say print is dead, and some say it isn’t – but at least as a source of news, new studies from the Pew Research Center suggest that social media has begun to take over. According to the data, which released last month, one in every five adults in America READ MORE >
Gillette has been using the slogan “The Best a Man Can Get” as its tagline for years – and with a new campaign, the brand is taking it a bold step further. The 1:49-long video brings toxic masculinity to the forefront via video and audio clips that feature sexual harassment READ MORE >
Payless transformed their store and influencers payed big bucks for the “designer” shoes. Would you believe a $19.99 pair of shoes, could be sold for over $600? Well you better believe it! The shoe store Payless teamed up with advertising agency DCX Growth Accelerator to create a fake store for READ MORE >
There’s a good chance that almost everyone you know has a Facebook. Social media is a huge part of our world’s landscape and Facebook is one of the pioneers of our current social network empire. The digital powerhouse certainly found itself in hot water recently after claims that they helped READ MORE >