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Kanye West’s “Unconventional” Super Bowl Ad Brings in Almost $20 Million

March 1, 2024

According to NPR, the cost to purchase a 30-second advertisement spot for the 2024 Super Bowl was a hefty $7 million dollars – $233,333.33 dollars per second. With this year’s viewership during the Chiefs vs. 49ers matchup drawing a whopping 127.3 million according to Nielson – the largest TV audience READ MORE >

How Content Scores Big with America’s Soccer Revolution

December 18, 2023

With the universally-loved TV series Ted Lasso and the rippling news of actors Ryan Reynold’s and Rob McElhenney’s purchase of Welsh football team Wrexham (and the documentary that came with it), “soccer awareness” in the United States may be at an all-time high. Initially, soccer was introduced to the US READ MORE >

PointsBet and Drew Brees’s shocking marketing stunt backfires

December 12, 2022

On the morning of December 2, former New Orleans Saints quarterback and NFL legend Drew Brees was killed in a lightning strike during a commercial shoot in Venezuela for a sports gambling app. Or so we thought. Brees, who joined PointsBet Sportsbook, an online gambling company as a Brand Ambassador READ MORE >

How “Ted Lasso” is Changing Americans’ Relationship with Soccer

November 5, 2021

You may have grown up bickering with your sisters and brothers over who got to play the next FIFA match on the PlayStation. Maybe you spent your Saturday mornings kicking around a soccer ball at youth soccer games (without really knowing what you were doing, of course). Admit it, you READ MORE >

CIAC Stops Fall Sports Activity

August 24, 2020

The Connecticut Interscholastic Athletic Conference decided on Friday to pause all fall sports activity, including conditioning.  According to the Department of Public Health, CIAC executive director Glenn Lungarini spoke with DPH staff several times at the beginning of the week but only requested formal recommendations on Wednesday, the same day the CIAC Board READ MORE >

Investors Ask Nike, FedEx, and PepsiCo to End Relationship with the Washington Redskins

July 10, 2020

When FedEx issued their statement asking the team to change the NFL’s Washington Redskins name, controversary immediately surrounded the announcement. Three separate letters signed by 87 investment firms shareholders worth a collective $620 billion asked Nike, FedEx and PepsiCo to terminate their business relationships with the NFL’s Washington Redskins unless READ MORE >

Sports are back!

May 22, 2020

Sports are back! On Sunday, May 17th, we were able to watch the first live sporting event for the first time in two months. We saw golfers step onto the green, toting their own bags and play a competitive sport. And even without the devoted fans screaming, it was still a READ MORE >

NBA Starts Selling Team-Branded Face Masks

April 24, 2020

At a time when the coronavirus pandemic has turned a face mask into a necessity, the NBA is jumping into the market. The league recently announced that it has teamed up with Fanatics to launch a line of cloth face coverings, featuring logos and designs for all 30 NBA and READ MORE >

‘Tis the Basketball Season

November 27, 2019

It’s that time of year again. But we’re not talking holiday season, we’re talking…basketball season. Games kicked off this month, and a few players quickly rose to the forefront. One of them was UNC freshman Cole Anthony. Anthony had a record-breaking first game, scoring 34 points, 11 rebounds, and 5 assists. READ MORE >

Carli Lloyd Kicking a New Ball

August 30, 2019

You may know her as 3-time World Cup winner and USWNT captain, but now Carli Lloyd could be adding one more title to her resume: NFL kicker. Last week she joined the Ravens and Eagles at a practice and hit the ball perfectly from the 55-yard line. Since then, talk READ MORE >

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