Another year of Madness has come and gone – and this year, it was the Virginia Cavaliers and the Baylor Bears that cut down the nets in the men’s and women’s tournaments, respectively. The University of Virginia’s win marked its first national championship in program history, as they took down READ MORE >
The rise has been meteoric for 21-year-old Naomi Osaka, who made a name for herself by defeating Serena Williams in the 2018 U.S. Open final and then proceeding to win her first Australian Open in 2019. Now ranked No. 1 in the world, Osaka is starting to reap the rewards READ MORE >
Brackets and bets are hardly a new concept for the annual NCAA basketball tournament. But this year, March Madness gambling will be more widespread than ever. For the first time in tournament history, gambling on the basketball games – and the event as a whole – is legal outside of READ MORE >
The 2019 Boston Marathon is coming up in April, and many brands will be trying to capitalize on the countless attentive eyeballs. Two such brands are Dunkin’ and Saucony, who are teaming up for a Dunkin’-themed sneaker for the second year in a row. The sneaker is pretty hard to READ MORE >
Buffalo Wild Wings has long been one of the premier places to watch sports, and now they’re trying to drive that point home further, unveiling a variety of tactics centered around this year’s March Madness tournament. B-Dubs has dropped several new spots ahead of this year’s edition of the tournament. READ MORE >
All scholarships may as well be gold, given the high costs of college tuition. But when a scholarship makes history and inspires people around the world, it’s even more valuable. That’s what Toni Harris is learning now, as she just became the first female to earn a football scholarship at READ MORE >
Tons of golden statues were handed out Sunday for the Oscars. But perhaps the biggest winners of all were Serena Williams and Nike, thanks to a powerful new TV spot that aired during the show. The 90-second spot features several prominent female athletes, including Williams (who also narrates the ad) READ MORE >
Is dancing a sport? If you ask dancers themselves, they’ll likely say yes – and with a new proposal to make breakdancing an Olympic sport in 2024, they now have a stronger argument. Organizers of the 2024 Summer Olympic games in Paris have submitted a proposal to implement the sport READ MORE >
The watchability of an event like the Super Bowl is always going to be subjective. But this year, statistics indicate it wasn’t particularly watchable, as it scored the lowest Nielsen ratings since 2008. Only 98.2 million people watched the Big Game between the Los Angeles Rams and the New England READ MORE >
For its Super Bowl strategy this year, Skittles will be putting on a show – literally. The brand recently announced that it’ll be putting on a 30-minute performance in New York City titled “Skittles Commercial: The Broadway Musical” on the day of the Super Bowl (February 3), instead of buying READ MORE >