Apple continues to make history with their innovations. As far as companies go, Apple is the gold standard, with an innovative environment that nurtures its employees, high tech products that engage consumers, and financial returns that satisfy its investors. Today, it has surpassed all of these accomplishments by being the READ MORE >
This NY Times article, called How to Break Up with Your Phone, delves into human dependency on our smartphones – cellphones are attached to us like an extra limb, always within reach. As a society, we’ve become so connected it can feel unnatural if our phones aren’t in our pockets READ MORE >
The question, has the smartphone destroyed a generation? It has been argued we lose our ability to have deeper, more spontaneous conversations with each other and change the nature of our social interactions in alarming ways. Startling, eighty-nine percent of Americans say that during their last social interaction, they took READ MORE >
238 suitors came out pitching to be Amazon’s second home – Amazon HQ2. The bids came from across the continent in response to Amazon’s proposal saying that the company is looking for a metro area with at least one million residents, proximity to an international airport, mass transit, quality higher READ MORE >
A new way brands are gaining attention nowadays is through Augmented Reality (AR). AR is a great marketing tool used to reach consumers in a creative and tangible way. Social media platforms like Snapchat have been utilizing AR to grow their brand and increase their followers. “Distribution becomes really key READ MORE >
Apple can now add coffee table book to its extensive resume. The technology company has released a photography book chronicling twenty years of Apple design. Designed by Apple in California includes 450 photographs shot by photographer Andrew Zuckerman. Chief designer, Jony Ive, described the book as, “a gentle gathering of READ MORE >
FCB Brazil advertising agency devoted their creativity brainstorms to develop a loyalty travel rewards program that sparked originality. Trip Book Smiles is an e-reader that has a story dependent solely on the readers’ location. To create Trip Book Smiles, the developers talked with various manufacturers about adding geolocation technology. FCB READ MORE >
It’s no denying the digital saturated era is vastly changing the world every minute. However longtime advocate of a digital reform, Douglas Rushkoff, just published his latest book Throwing Rocks at the Google Bus: How Growth Became the Enemy of Prosperity, which takes another stab at our current digital dependent READ MORE >
We’re taking this piece with a grain of salt, but because our news feeds are jammed with articles about how Millennials think and work, it was refreshing to find this twist in the LA Times designed to help Millennials deal with Boomers with their technophobia and fragile egos. Amy Schumer’s video READ MORE >
Did you know there’s a culture of musicians out there who create machines that use marbles to produce music? We didn’t and neither did Martin Molen, a Swedish musician, who was so intrigued, he set out to create his own marble music machine. The two-month project turned past the fourteen-month mark and it’s still on going. His creation, The READ MORE >