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The History of the Met Gala

May 14, 2024

On the first Monday of May every year, news headlines become dominated by photos of the most prestigious celebrities on the red carpet dressed in the most exotic attire. New York City’s Fifth Avenue becomes a hotspot for actor and athlete sightings, along with other members of high society. This READ MORE >

The Shroom Boom

April 15, 2024

The mushroom industry is booming and is projected to be worth a whopping $19.33 billion by 2030, according to Allied Market Research. This growth is being driven by a number of factors, including; Increasing popularity of mushrooms in pharmaceutical, nutraceutical, and dietary supplement industries, a growing consumer interest in health READ MORE >

Gen Alpha’s Obsession: Beyond Algorithmic Alchemy

February 8, 2024

“Teenagers obsessing over celebrities,” scoffs an older generation, shaking their heads. But while Michael Jordan’s influence transcended sneakers, today’s digital landscape brews a different kind of obsession – one brewed not by talent, but by algorithms. Gen Alpha, born after 2010, is growing up in a TikTok-fueled reality where skincare READ MORE >

Is Alcohol Losing Its Fizz? The Trend That Could Reshape How We Connect

January 9, 2024

While dealing with the stress and isolation of the world-stopping pandemic, some not-so-surprising habits reared their ugly little heads – most notoriously, the knack we humans have for seeking and finding solace in booze. More and more of COVID-19’s residual effects have permanently shifted our culture. But is there an READ MORE >

And Just Like That… *SPOILER ALERT: Sex and the City Reboot*

December 14, 2021

For those of us that shamelessly indulged in the masterpiece that is Sex and the City, most of us were thrilled to hear that the show was coming back for round 2 seventeen years after the original series concluded. What we didn’t know was that the producers would kill off READ MORE >

Forget the Product, Give Us the History

December 14, 2021

I never knew I could love a motorcycle ad until I saw these powerful ones by Harley Davidson based out of the Czech Republic. When we think of the Czech Republic we picture the fairytale city of Prague, their ongoing recovery from the Cold War, and of course, the beer READ MORE >

“The Best Men Can Be”

December 14, 2021

If you’re looking for an ad that’ll make you think, look no further. Gillette’s “We Believe” campaign surfaced in 2019 during the height of the #MeToo movement and talks of “toxic masculinity” and immediately became a controversial topic of conversation. The ad’s aim was to take their age-old slogan—“the best READ MORE >

Corona Hard Seltzer with a Twist

December 14, 2021

When it comes to food and beverage, what better way to advertise your new product than to offer it to your customers for free? There’s a catch, though… and if you didn’t pay attention in high school Spanish then you might be in trouble. Nothing beats a Corona with a READ MORE >

Break Me Off a Piece of That…

December 14, 2021

Once upon a time, JetBlue offered a new direct flight from NYC to Palm Springs. There’s plenty of ways to advertise this, right? Wrong. JetBlue took “thinking outside the box” to a whole new level when they dropped massive blocks of ice into Manhattan. Inside these ice blocks were prizes READ MORE >

Lock it Up

December 14, 2021

28—that’s the number of school shootings we’ve had in the U.S. in 2021 alone. The most recent school shooting at Oxford High School in Michigan on November 30th sadly comes with little surprise and demands the attention of the nation when confronting the divisive topic of gun violence in the READ MORE >

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