We’ve always loved the crazy experimental advertising Wieden + Kennedy does for Old Spice and their latest effort doesn’t disappoint. The latest work takes center stage on Instagram where viewers can participate in a loony Sci-Fi adventure that works like a maze and feels like a comic book brought to life. At each image, viewers are asked to make choices such as trusting suspect robots, following mysterious lights, fighting monsters or running for it. It works through a series of tags. If the viewer makes the right choices, he progresses and if he doesn’t, well, you can always play again. The game is filled with silly jokes and a lot of fun. Pretty fresh stuff, Wieden. Thanks instagram.com/oldspice.