This could be the only thing you start bringing to picnics. Cheez-It and House Wine are teaming up to form a combo box for only $25 containing red wine on one side and Cheez-It on the other. The pairing makes those cheese and wine dines more convenient than ever.
Many fans have posted on social media pairing up Cheez-It with their favorite wines, so Kellogg’s and House Wine decided to get on board with the trend. The two brands will only be releasing the one combination box as of right now. However, they are encouraging people to test out other combos, such as White Cheddar and Rosé.
Kellogg’s hope is this move continues to get consumers excited about their 98-year-old snack brand. They have been partaking in a variety of new marketing efforts over the past two years that are geared toward boosting the brand. So far their efforts are paying off, as Cheez-It sales grew over 12% in the first quarter this year.
The combo box already sold out on House Wine’s website, and many are hoping they restock soon. But don’t just sit there and wine about it. If there are other brands you can think of that would make a killer combo box, reach out to them. You never know who will team up next.
Image Courtesy of Original House Wine