It’s hard to believe that Crocs were launched over fifteen years ago and the eccentric footwear company was quickly welcomed into the fashion world. Crocs rapidly exploded, almost too fast, and overtime the brand lost its footing in the industry. In a brand makeover campaign, the company introduced two new ambassadors, Drew Barrymore and John Cena, for their ‘Come As You Are’ spot. “It’s really about rebooting consumers’ perception of the brand, especially in wider culture,” said Crocs’ CMO. “The use of celebrities to do that is something we have not done before.” ‘Come As You Are’ is creatively designed to communicate the misfortunes of judging too soon and inspires people to stand against it. The new marketing push will not include television, but be solely digitally. Staying on trend with today’s marketing patterns, most of the campaign will be a strong social media push by mainly utilizing Barrymore and Cena’s social media influence for campaign content. “Digital and social campaigns are the most effective means of reaching our target consumers. We are channeling the majority of our marketing dollars there and materially reducing our use of TV and print.” The company has spent years trying to reimage themselves and it seems this time around they are pulling out all the stops to make sure it sticks and is successful for years to come.