Rent the Runway’s new ingenious ads focus on converting your closet into a place to hold more than just clothes is nothing else but a great idea. “We’re trying to build awareness around Rent the Runway and how revolutionary a company and ad idea this is. “We offer a subscription service that allows women to have their wardrobe on rotation and access hundreds of thousands of items, wear whatever they want at any point in time and it’s really changed the consumers behaviors. They’re obsessed with it,” the CEO of Rent the Runway ambitiously said. The idea for this national ad campaign came from their new subscription based service that rotates your wardrobe by allowing customers to choose three pieces at a time for $139.00 a month. The Unlimited Rent the Runway membership is flexible and easy to use. In addition to being able to trade clothing pieces, the brand is also launching a lower-priced offering hoping to compete with retailers like Amazon, Walmart and Target. Outside of gaining awareness, Rent the Runaway really wants people to understand and trust what the brand does. Besides outfitting for events, the brand is ultimately changing the way women dress every day and hopefully building their confidence with each beautiful piece of clothing they put on.