The trend in skincare for consumers is getting back to nature and staying as far away from technology and chemicals as possible. Products that contain only the most traditional, simple ingredients are in. That’s why our client Dickinson Brands will do for skincare what pomegranate did for juice with its 100% Natural Witch Hazel Toner. In fact, witch hazel is in most of the beauty products we buy (along with a lot of artificial stuff we don’t need). So consumers are going to keep it simple and stop stripping.