Known as the candy wrapper handbags, Ecoist‘s bags (USD 28-58) are made from misprinted or discontinued snack bags, soda labels and candy wrappers. A family business based in Miami, the company believes that consumers should be able to enjoy a modern lifestyle, buying their favorite things, while also doing good to the Earth.
Material that would otherwise end up in landfills is folded into straps and woven into bags and clutches by Mexican artisans. Ecoist works with organizations in Mexico and Central America that help people use recycled materials to create a living.
Products are designed by Ecoist’s international network of eco-fashion designers, and colors change depending on which wrappers are available. Partnering with Luna, a maker of energy bars for women, Ecoist is producing its first branded bag made from misprinted Luna bar packaging. Talks with other major snack brands are likely to lead to more limited editions.
The eco-friendly attitude doesn’t stop at recycling: Ecoist also plants a tree for every bag sold. Their combination of fun, clever designs and sustainable approach is doing the company good – projected sales for 2006 are 1.5 million. Ecoist’s bags are sold through their website, and are stocked by stores in the US, Japan, Puerto Rico and the UK. Candy wrapper belts are next. (www.trendwatching.com)