Five Guys, McDonalds, Shake Shack, Burger King and In & Out – there is certainly no shortage of places to get a decent burger in America. Each place has their own formula for success but one that stands out in the crowd is definitely is In & Out.
Their business model is just different than the rest – only about 15 menu items, a cult-like following and prices that are so low they don’t even keep up with inflation rates. So who is behind this genius branding? 36 year old billionaire president, Lyndsi Synder. She tops the list of Forbes 400 with a net worth of $3 billion.
Synder implements many of the same values that her grandparents when they founded the chain in 1948. According to Forbes, “Heat lamps, microwaves and freezers are banned from the premises. The recipes for its burgers and fries have remained essentially the same for 70 years.”
In & Out has remained on top because of the fierce loyalty consumers feel towards the uniqueness of the brand and the fact that it isn’t in every town. Synder shares, “’I don’t see us stretched across the whole U.S. I don’t see us in every state. Take Texas—draw a line up and just stick to the left. That’s in my lifetime,” Snyder says. “I like that we’re sought after when someone’s coming into town. I like that we’re unique. That we’re not on every corner. You put us in every state and it takes away some of its luster.’”
The iconic burger chain is certainly doing something right and suddenly, now we’re craving a burger…