When you think of athletic footwear industry giants, a few brands immediately come to mind: Nike, Adidas, Reebok, Asics, New Balance…but have you ever heard of On?
On, the running shoe trailblazer founded in Switzerland in 2010 has taken the sneaker world by storm, completely upending the industry with their innovative technology that has world-renowned athletes such as 20-time Grand Slam winning tennis legend Roger Federer (who is now a co-entrepreneur and shareholder) and Olympic Silver Medal Triathlete Nicola Spirig swearing by their products.
Engineered with their revolutionary CloudTec soles and 100% recycled material models, the cutting-edge design is proven to decrease muscle fatigue and lower heart rates and is built to react to your movements. These favorable characteristics make it a desirable shoe for more than just working out. As On’s Co-Founder David Alleman said, “It’s Olympic pedigree performance, but smart enough for the office, for casualwear, and even for your running track”.
With it’s sleek aesthetic and minimalist design, it’s no wonder not only athletes have fancied the Swiss sneaker, as actors, businesspeople, and other celebrities are rocking them – including cinematographer and 3-time Oscar winner Emmanuel “Chivo” Lubeski (Gravity (2013), Birdman (2014), The Revenant (2015).
With their products growing in popularity among consumers, On saw their revenue skyrocket 171% from 2019-2021 , jumping from $267.1 million to $724.6 million., they went public that same year, they raised over $746.4 million through their Initial Public Offering – showing everyone why they’re the fastest growing athletic footwear brand in the world.