Staying relevant in today’s standards can seem impossible; staying relevant in technology’s standards is borderline impossible. The newest devices generate initial buzz, admirers, and make brands trendy. However, after about a week or two all the hype can fizzle and the users are asking, “what’s next?” Bethany Poole, Group Marketing Manager at Google, and her team diligently focused on creating a user-centric app called Google Primer. Google Primer is an educational tool that essentially teaches startups, small business owners, and advertisers marketing strategies in short interactive lessons. Poole explains in her tutorial article on ThinkWithGoogle, that in order “to create something useful, we had to be user-first”. The app process usually begins with researching the target audience and their behavioral tactics. “We found out that 97% of U.S. adults over age 25 don’t spend any time learning new skills during their day”, Poole commented. This startling statistic proves that besides for people’s lack of time, the yearning for educational fulfillment in everyday lives wasn’t there. Consequently, in order for Google Primer to be successful it couldn’t disrupt user’s everyday lives and useful for when they would consciously or subconsciously be open to learning. “I usually browse my phone for latest news maybe if I’m waiting for a meeting, coffee line, or during my travel time” described Milk*’s Account Executive, Kristin Kidd. These tiny pockets of downtime described by Kidd are exactly what the team behind Google Primer appealed to. Creating a successful app requires a lot of detailed-orientated research but ultimately it is all about knowing what is useful to your audience.