In our July edition of the blog we told you about Luke Sullivan’s great book, Hey Whipple, Squeeze This: A Guide to Creating Great Advertising. We read a lot of marketing books and if you’re taking the time to read our blog, then chances are, you need to read them too. We’re currently reading Martin Lindstrom’s Buy•ology: Truth and Lies About Why We Buy. It’s a fascinating look into neuromarketing. Want to know why people prefer the taste of Pepsi but still buy Coke? Want to know why mirror neurons affect just about every purchase decision you make? The brain knows. Check it out.