Le Tigre has named Milk as its advertising agency for all online marketing initiatives Milk will provide brand strategy and creative execution. Le Tigre is making a strong comeback after a years of hibernation. In fact, we saw Le Tigre being featured (Lacoste was no where to be found) at the Ox Ridge Hunt Club’s June Show in Darien CT along side Penguin, another brand growing stronger by the day. Consumers looking for alternatives to the yawning crocodile are looking hard for brands that have character and a premium price tag.
Milk is actively in the mist of developing a direct-to-consumer e-commerce site that will be launching in August. Check back for updates and new Tigre sightings. Check out the interim site at www.letigreusa.com