Heineken has been doing it for a while -and recently I have been told that Coke plans on launching their own version of the contour bottle in it…
No it’s not about music. It’s about the aluminum can. -Or as it has currently evolved and been re-invented: The Aluminum Bottle. But within adult beverage, vodka makes the most sense. With the asset of cooling some 50 minutes faster than glass and the promise of no taste change, this is a trend that might stay around for a while. Plus it’s perfect for the jet-setting blue tooth wearing-gotta-have-it-now generation of drinkers.
The latest to pour into this is Danzka Vodka ‘www.danzka.com.’ Owned by Belvedere, their site is uh, unusual to say the least. -Be sure to hit translate, unless you’re fluent in French. I should mention there is currently no marketing for this brand on the site. So if you’re reading this and you work for Danzka, you should call us. Marketing can be a powerful way to sell product.
Danzka is currently available in Citrus, Grapefruit, Cranberry and of course plain flavors.
Oh, and one last benefit: you’re assured that if you should, uh, drop the bottle because of impairment, it won’t break.
Joe Sequenzia