Ask any parent and the majority would probably say their teenager getting their driver’s license is one of the most bittersweet moments a parent faces. Happy to say goodbye to the days of the unappreciated taxi driver while simultaneously welcoming the abundance amount of worry that comes with an inexperienced driver having freedom of the road. The dreadful phone call in the middle of the night can be a crippling, constant thought. Subaru, known for its powerful safety messaging, chose to take this pivotal moment and advertise it in a dual-messaging campaign. The emotional portrayal shows shaken teens telling their concerned (yet relieved) parents they are sorry they wrecked the car. The alternative spot, centered on the same concept, shows a succession of teenagers walking off with harmful objects (razors, sledgehammers, chainsaws, etc.) while being scolded by their parents. The series continues until one teenager asks to take the Subaru and is told yes by the parent. Buyers appear to love the dual-messaging campaign with Subaru sales steadily rising for the past few years. It seems the car brand will stop at nothing to keep their longstanding tagline, Love. It’s what makes a Subaru a Subaru, relevant and meaningful.