Acknowledging the 22 million households in America that have increased buying power and the desire to live an accessible luxurious lifestyle, “Mass Affluence: Seven New Rules of Marketing to Today’s Consumer”, largely provides observations on the cultural shifts towards an affordable luxury, and the opportunities that exist there for companies who can stratify their organizations to better suit the needs of their shifting consumer base. If you’re looking for insights on a shifting consumer market, check it out. But move fast; what were once insights are now becoming accepted as standard issue.