NightCove is a new concept in “alarm” clocks that dispenses with all the severity of the traditional models. It is designed to maximize the benefit you get from sleeping by enhancing the quality of your sleep through a series of color-changing lights liked to the circadian rhythm. In short, it creates a relaxing environment to fall asleep in, gently wakes you up in the morning and fades in and out during the night to correspond with REM activity. It is fully programmable, even for naps, and can be synced with a computer to add mp3s or to another NightCove unit. Price: $2,323.