Today, approximately 10 Million runners belong to Nike+, the Nike/Apple joint venture that links your Nike shoes with your iPod and ultimately 10 million runners for one of the greatest social network success stories to date. With that in mind, it was no surprise that Nike Chief Executive, Mark Parker, announced Nike’s continued commitment to Digital innovation, but the surprising twist came when Parker continued by saying the apparel giant will scale back hardware development in favor of software. We here at milk* believe cool devices are only as good as the cool things they allow you to do. Otherwise, what’s the point? Nike gets it. Check out more at Recode.net