How do you engage and energize busy consumers to help women in Africa start businesses?
The Microloan Foundation found an answer.
They invited shoppers to donate money – by texting to a large digital poster in a busy shopping center. When a text arrived, a shower of pennies dropped into place with a personal thank you to the donator. They formed a picture of a woman in Africa; a woman they now helped to set up her own business. Proving that small change can make a big difference in the lives of many.
Check out the video.