For those of you who love Ron Burgundy, you may remember his line: “I love scotch. Scotchy scotch scotch. Here it goes down, down into my belly.” If you love Will Ferrell’s outrageous Anchorman and if you love scotch, like Ron loves scotch, welcome to Ron Burgundy Scotch Whisky. The reviews are great on this handcrafted scotch imported from Scotland by Brooklyn based, Riviera Imports. But the real news here is the power of digital media. Riviera media has leveraged the power of a virtual spokesperson. Free from the dangers of placing your marketing on a human celeb that may be good… or may hit a snag and bull down a marketers best laid plans. We think that’s pretty cool and when asked for a quote, Mr. Burgundy replied “Don’t act like you’re not impressed.” Learn more at Digitaltrends.com