Nissan is one of six official brand partners for the new Star Wars film hitting theaters December 15th. The automaker debuted its first television promotional ad that links its driver-assistance technology to the droids that help steer the spaceships in the film. Ultimately, Nissan sees an opportunity with the Star Wars sci-fi and pop culture phenomenon to its driver technologies – the Nissan Intelligent Mobility. “Our pipeline for the next several years is just going to bring this technology to the masses,” says Jeremy Tucker, VP of marketing communications and media at Nissan North America. “This is not an exclusive brand. We are a brand that wants to be part of pop culture [and] mainstream America.” The automotive company’s current technology includes automatic emergency braking, blind-spot warning and ProPilot Assist. ProPilot Assist uses a camera, radar, sensors and other advanced technology to help control acceleration in stop-and-go driving. The campaign will appear in traditional, digital and event media. Nissan will also be offering fans a chance to configure their own Nissan vehicle inspired by the movie. Nissan already has a great campaign tagline, ‘Tomorrow’s Technology Today’ and a call-to-action that ultimately makes a consumer want to know more, ‘Discover The Technology’. Nissan is ahead of the game compared to the other Star Wars sponsors’ campaigns and it looks like they are teeing up for a campaign win.