‘Rolling Stone’ is for sale. The cutting-edge music, political and cultural magazine is the latest publication to put majority of its stake up for sale after losing advertising and readership to online substitutes. Since its founding in 1967, ‘Rolling Stone’ has been a mainstay of music journalism and pop culture; it has also published in-depth features and investigating reporting. “Rolling Stone is a uniquely powerful brand with enormous opportunities to succeed in today’s environment,” Gus Wenner, president and chief operating officer at Wenner Media stated. Publishing is a completely different industry now with industry trends going away from the direction of print media. The publication’s one attempt to continue its badass reputation turned into a major fail. Remember when ‘Rolling Stone’ was forced to retract a 2014 article about the University of Virginia after its reporting was discredited? Even though it reaches over 60 million subscribers a month, ‘Rolling Stone’ couldn’t help but collapse to the digital demands of publishing. Simply, mobile drives content consumption. Digital magazine publishing means attracting larger audiences and greatly increasing the potential to optimize and profit from a new audience. On average, people read an average of 2.37 digital issues every month. But for the potential new owner of ‘Rolling Stone’, we hope it is someone who respects what defines the magazine and its authentic journalistic style.