Twitter is the social media platform that has always played a significant role in crisis communications, so it comes as no surprise that brands have raised their Twitter voice during the pandemic, some even with humor and sarcasm. “There’s no playbook, but when it comes to social media, knowing when to stay silent is just as important as knowing what to say,” said Denny’s Chief Brand Officer and Senior Vice President. Twitter conducted a survey on what people want and expect from brands they follow:
Twitter has always been the place people go to for information, but now people are also looking for inspiration.