Zappos is at it again! Last Thanksgiving they paid tolls for travelers and this year they turned the baggage claim into the Wheel of Zappos! As bags came out, they “landed” on various prizes, which the travelers got to keep. Zappos gift certificates, UGG boots and North Face fleeces to name a few. The game itself could only reward a relatively small number of happy travelers, but the chatter about the surprise & delight promotion has earned Zappos Tweets and fans. Learn More.