RIMOWA, a German manufacturer, is the original luggage designers to take an innovative approach to quality and design and create groove inspired luggage. The RIMOWA luggage is unmistakable due to the groove structure of its case shells. Once again, the luxury company has redefined travel. Travelers will be able to check-in their luggage remotely and drop it off in seconds with the Electronic Tag. RIMOWA’s use of current technology integrated with their unique luggage design helped make the Electronic Tag possible. Replacing the paper label on the luggage, the Electronic Tag is a digital data module where the airline’s luggage data is transmitted remotely. The ultimate advantage is traveler convenience; a quality that seems to be missing nowadays. Passengers are facing insanely long airport security lines with the TSA under majority scrutiny, so designing a product that eliminates additional stress or time is travel marketing genius. Milk* employees sometimes need to travel for business and do so in a quick turnaround. A design like the Electronic Tag would help decrease the agency’s travel time. RIMOWA has essentially eliminated the stress and time pressures all travelers face when checking a bag.