Now in its third edition, Hey Whipple, Squeeze This. A Guide to Creating Great Advertising is still one of the best books in the business. We know what you’re saying. How can a third-edition book be a trend? Well around here, smart advertising is never out of fashion, and anyone who finds themselves on either side of an advertising budget would be wiser for reading it. This latest edition covers new media, DRTV, and integrated campaigns. Pick up a copy today.