Trader Joe’s Packaging Plans

July 24, 2020

A petition is asking Trader Joe’s to remove ‘racist packaging’ from its ethnic food products following Aunt Jemima, Uncle Ben’s and Eskimo Pie brands’ recent responses. About 2,400 want the grocery chain to rename products labeled “Trader Ming’s”, “Trader José” or “Trader Giotto’s, which refer to Chinese, Mexican or Italian food. The label perpetuate harmful stereotypes, “The Trader Joe’s branding is racist because it exoticizes other cultures – it presents ‘Joe’ as the default ‘normal’ and the other characters falling outside of it”. The chain said it has been working to repackage the products and will soon complete the effort. 

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