Visa Initiative

April 1, 2015

Visa asked 11,000 people: What do you think stands between you and where you want to be? The answers they received weren’t expected – there was a theme. The theme? Fear. Fear stops us from achieving our dreams. Fear stops us from going out and doing what we know we can. Fear of the unknown. Fear of failure. Fear of fear itself. Taking the first step toward the rest of your life is scary, it’s ok to be afraid. This is the point Visa capitalizes on in its new campaign, The Everywhere Initiative. The point is this: Fear is everywhere, there’s no stopping it unless you decide to fight it, to conquer your fears. To follow the journey of 6 people who did just that, look here.

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