Who doesn’t love the Coca-Cola polar bears? For many years they were the beloved holiday mascot for the beverage brand and for the first time in three years they are coming back! The polar bears will appear only on Coca-Cola packaging and are a part of a triple threat holiday marketing campaign. On social media, Coca-Cola will hashtag #WeSleigh targeting the teenage demographic in an effort to get them to “showcase the different ways they step it up during the holidays” the brand explained. The main goal is to have a large number of social media posts displaying how the younger generations take on their responsibilities during the holiday season and hopefully a boost in followers. On television, “A Coke for Christmas”, features a teenage boy paying it forward in his neighborhood surprising his neighbors with free bottles of Coca-Cola. The ad ends with a special delivery to Santa Claus, giving the viewers the magic of Christmas. “For decades, Coca-Cola has brought happiness and refreshments to the holiday season,” the brand said. “We’ll touch millions of Coca-Cola fans and unsung heroes with heartwarming and uplifting experiences”. It is apparent through their packaging, television, and social media holiday strategies that Coca-Cola wants to attract the millennials, who are unarguably the influencers and trendsetters these days.