Turkish artist Mehmet Gozetlik has created Chinese versions of all sorts of popular brand logos, once again proving that if your brand image is strong enough, it will transcend cultures. The study titled, “Chinatown” takes Western-based logos and reinterprets them in Chinese. Brands like MasterCard and Starbucks are represented and easily recognizable, which isn’t surprising. Brand recognition of the two in the United States is significant and even reimagined through the lense of a different culture, the major brand elements shine through. The defining feature of a direct to consumer brand is brand resonance. Brand resonance is the top of the pyramid – what every company hopes to achieve. Getting to that stage, where the consumer identifies with the brand, is difficult and one of the first steps is brand recognition. Essentially, do people know my brand? Big name companies like the ones depicted through Gozetlik’s work are there for a reason; they’ve had teams upon teams of strategists come up with everything from logo design to product placement. This only further proves that the big names are doing their jobs – and doing it well.