It’s hot out there, but now there are delicious (and somewhat healthy) ways to cool down. Halo Top, a high-protein, low calorie ice cream brand has just launched its first traditional advertising campaign and Yasso, a low calorie frozen Greek yogurt dessert, is making a push in digital marketing. These heavy marketing momentums prove that when the temperatures heat up, so does the frozen dessert competition and people want to cool down. It is no secret that people want to feel less or zero guilt about indulging in dessert, so brands like Halo Top and Yasso are dipping into the right market. Halo Top’s traditional campaign comes after the success of their solo social campaign and their distribution expansion into major retailers (i.e. Costco). The brand’s sales rose 2,484.9% (!) to $160.9 million after only 52 weeks. It was second behind Ben & Jerry’s for best-selling pint in the United States, quite an impressive feat. Yasso is growing steadily by the numbers as well, 34.8% over the same period as Halo Top and has a broader market than just ice cream, dipping into the booming Greek yogurt market as well. Both brands will not stray too far from their current successful campaigns, but will differ slightly to capitalize on the current want for their products. For example, Halo Top will not only use Instagram and Facebook to reach an audience, it will run its ads on YouTube to attract shoppers who do not follow or are aware of the brand already. Halo Top and Yasso are taking what they know and tapping a new strategy wisely and effectively.