Logo for Dickinson's Witch Hazel Skincare with yellow background, white text, and a small leaf detail on the letter 'N'.

Dickinson’s Witch Hazel

Integrated Campaign: Social | Video Content | POS | Amazon Store

OVERVIEW

As new competitors came into the market, a differentiating claim spawned a desire to revamp the entire brand ecosystem. milk* seized the opportunity to give the brand a modern overhaul with a fresh new look and compelling language that would appeal to those seeking real, proven results.

HIGHLIGHTS

  • Launched the cross-channel “Real Witch Hazel, Real Results” campaign

  • Animated eye-catching, short-form video content

  • Developed high-impact displays, POS, and retailer-specific videos

  • Designed a branded storefront and A+ content for Amazon

BRAND STANDARDS

A colorful marketing guide for skincare products, featuring images of women, product bottles, and various design and branding elements, with sections on brand standards, personality, assets, typography, and marketing strategies.
A smiling woman with curly hair on the cover of a booklet titled "Brand Standards & Guidelines" for Dickinsons Witch Hazel Skincare, with open pages showing typography and brand information.
A webpage promoting Dickinson's witch hazel products featuring images of witch hazel flowers, herbal leaves, product bottles, and a woman with clear skin surrounded by flowers.

WEBSITE DESIGN

Laptop displaying an advertisement for Dickinson's witch hazel products with bottles, wipes, and soap, featuring bright yellow background and bold text.
Close-up of yellow spider lilies with green foliage in the background.
Webpage for Dickinson's witch hazel skincare products highlighting natural ingredients, with product images, customer reviews, purchase locations, and social media links.
A pink rose with green leaves and water droplets, along with yellow and purple flowers in the background.

SOCIAL MEDIA

Two smartphones displaying Instagram stories for Dickinson's Witch Hazel skincare products, one with yellow background featuring Pore Perfecting Toner, the other with pink background showing Hydrating Toning with Rose Water.
A collage of five advertisements for Dickinson's witch hazel products, featuring colorful backgrounds, bottles of toner, and text highlighting product benefits like hydration, pore cleansing, and natural ingredients.

SIZZLE VIDEO

DIGITAL ADS

Banner advertisement for Dickinson's witch hazel skincare products, featuring two bottles and text that promotes their high quality for purified skin, decorated with yellow flowers and green leaves.
Open silver laptop displaying a webpage with images of diverse women and bottles of skincare or beauty products.
Close-up of a yellow and purple flower with green leaves.
Smiling woman with curly hair holding her face, next to skincare products labeled Dickinsons hydrating toner and pore perfecting toner with yellow caps, surrounded by tropical leaves and yellow flowers.
Dickinson's witch hazel skincare products, including soothing toner and pore perfecting toner, with yellow flowers and green leaves in the background.
Online advertisement display for Dickinson's skincare products, featuring free samples of toner and serum for different skin types, with colorful banners in green, pink, orange, and white, and a 'Shop Now' button.
Arrangement of green leaves, a pink rose, and yellow flowers on a beige background.

IN-STORE POS

Display of Dickinson's skincare products on black tiered shelves, with a bright yellow promotional stand showcasing various skincare bottles labeled for different skin benefits.
A floral arrangement featuring pink roses, yellow greed spider lilies, dark purple orchids, and green leaves with a white background.
Display shelf with pink and yellow bottles of Dickinson's Witch Hazel skincare products, promotional signage featuring smiling models and product images, with QR codes on the signage.

INFLUENCER MAILER

Three Dickinson's Witch Hazel skincare product boxes with floral designs, one open showing interior with text 'Cleanse. Tone. Refresh.', and promotional poster with product images and descriptions.
Amazon website homepage featuring Dickinson's witch hazel skincare products, with a woman smiling on the banner and a selection of skincare bottles displayed below.
Bright yellow and green flowers with large green leaves
Infographic for Dickinson's witch hazel skincare product. Top section features a smiling woman with curly hair, surrounded by yellow flowers and a yellow background. Below are sections describing the product’s benefits, ingredients, usage instructions, and a clear bottle of alcohol-free toner with a purple pump dispenser and a smaller bottle of witch hazel extract. The bottom features a smiling woman with clear skin, yellow flowers, and a blue background emphasizing the product's purity promise.
Skincare product packaging and promotional information for Dickinson's witch hazel, including benefits, ingredients, and usage instructions, with images of a smiling woman with curly hair and yellow flowers.
Website homepage for Dickinson's Witch Hazel skincare products featuring a smiling woman with curly hair at the top, various Dickinson's Witch Hazel products including toners and serums, and promotional sections highlighting their benefits, types, and skincare tips with colorful banners and product images.

AMAZON A+

MAILER

Three Dickinson's skincare flyers: the pink one highlights the witch hazel hydrating toner, the yellow one offers a free sample of toners and serums with a QR code, and the third advertises Dickinson's new toner and serums with illustrations of three bottles.