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Sunbeam

Integrated Campaign: Activation | Retail | Promotion | Digital & Social

OVERVIEW

As a result of the COVID-19 pandemic, consumers have demonstrated a drive to have more advocacy and agency over their own health. Under the familial household name, Sunbeam decided to launch their own line of biometric products. milk* ideated and executed a unique creative platform that made everyday home health solutions easy and accessible.

HIGHLIGHTS

  • Launched an activation platform, “Welcome Home Healthy”

  • Developed cohesive digital and social assets

  • Created a brand partnership program and promotion for retail

WEBSITE DESIGN

Laptop and smartphone display an online store for at-home biometric health products, featuring medical devices like blood pressure monitors, thermometers, and blood glucose meters.
Screenshot of Sunbeam website home page featuring a woman and child doing a handstand, with a red background and various biometric health devices displayed, including a forehead thermometer and blood pressure monitor.
Screenshot of Sunbeam website displaying an infrared no-touch forehead gun thermometer with a gray handle and digital display, product info, and purchase button.

SOCIAL

Screenshots of Instagram ads for a blood pressure monitor, a pulse oximeter, and a forehead thermometer, showcasing health tracking devices with promotional texts.
Open laptop displaying the Walmart website homepage with health-related products and promotional banners.

DIGITAL ADS

Three digital advertisements for Sunbeam products. The first ad promotes a blood pressure monitor, highlighting its ease of use and pre-formed cuff, with a red background and a digital blood pressure device. The second ad showcases a warm infrared no-touch forehead thermometer with a gray device and a red background, emphasizing its smart and approachable features. The third ad features a smiling woman and a young girl sitting on the floor together, with the woman reading a book with the girl, and has a red background with white text welcoming to a healthy home.

POS

Store display for Sunbeam at-home biometric health devices, including thermometers, blood pressure monitors, and digital health gadgets, with a woman and child playing in front.
Sunbeam retail display featuring a variety of at-home biometric health devices, including pulse oximeters, infrared thermometers, and blood pressure monitors, with branding and promotional graphics.
A promotional holiday health campaign sign featuring a woman with a suitcase, a camera, a blood pressure monitor, and a thermometer. The sign says "Welcome Home, Healthy for the Holidays" and includes a QR code for a chance to win a travel package.
A Sunbeam health display featuring a mother and daughter sitting on the floor. The background is red with the text "Welcome Home Healthy" and the Sunbeam logo, along with the tagline "Solutions for Your Everyday" and "Since 1910."
Empty store shelf with red and white signage for Sunbeam blood pressure monitors, thermometers, and related products. A gray infrared forehead thermometer with a digital display sits on a red and white display stand on the right side.