Logo for Hank's Naturals with the phrase 'Genuine Hank's Naturals' and the tagline 'Natural Goodness' on a wood background with green leaves.

Hank’s Zero Natural Soda

Product Launch: Brand Positioning | Branding & Packaging | e-Comm | Marketing

Recognizing the rapid growth of zero-calorie options, Hank's Gourmet Soda launched Hank's Zero Natural in a modern slim can. This comprehensive initiative included complete branding and positioning, a seamless e-commerce platform, compelling trade materials, and a robust social media marketing strategy to connect with a new audience.

OVERVIEW

HIGHLIGHTS

  • Full Branding and Positioning Development

  • Digital Presence and e-Comm Consumer Experience

  • Trade & Sales Materials

  • Marketing Support Through Social Channels

Close-up of a peach-colored surface with water droplets.
Four cans of Hank's natural soda flavors, including Pomplemousse Citrus, Mexicolada, Irish Ginger Ale, and Root Beer, with condensation and water droplets on the cans, set against a green, blurred outdoor background.
Graphic design banner with the text "TASTE THE GOOD LIFE" in large light yellow letters and a reddish-orange banner with black accents at the top right that says "PACKAGE DESIGN". Below, there are flavors listed in smaller text: ROOTBEER, IRISH GINGER ALE, POMPELMO CITRUS, MEXICOLA.
Label of Hank's Natural Soda Root Beer, which is caffeine-free, zero sugar, zero calories, with no artificial flavors, colors, preservatives, vegan, gluten and GMO free, featuring artwork of roots, herbs, and flowers
A hand holding a can of Pink Drink Bit-Edition soda with droplets of water on it. The can is pink with black and white text and a small illustration of a dog with a pink flower. The text mentions zero sugar and calories, and no artificial flavors, colors, or preservatives.
Two hands holding cans of Hank's soda, one with Pompelm C Citrus flavor and the other with Irish Ginger Ale, in an outdoor setting with blurred background of people sitting at a table and string lights.
Laptop and smartphone displaying Hank's Zero Sugar Soda website featuring various cans of zero sugar soda with natural ingredients such as Irish Ginger Ale and Root Beer, on a wooden surface outdoors.
Advertisement for Hank's Zero Sugar, Zero Calories sodas including Pompelmo Citrus, Irish Ginger Ale, Root Beer, and Mexicola, with colorful cans and descriptions.
Digital Design banner with orange background and white text.
Four social media posts advertising different flavors of Hank's Zero Natural Soda. The flavors are Root Beer, Irish Ginger Ale, Mexicola, and Pompelmo Citrus, each featuring colorful illustrated backgrounds and cans.
Close-up of a glass surface with condensation droplets on a peach-colored background.
Decorative arrangement of flowers, leaves, butterflies, and berries on a wooden surface.
A red ribbon banner with white text that says 'PRODUCT DESIGN'.
Four boxes of Hank's Natural Soda with different flavors: Root Beer, Mexicola, Irish Ginger Ale, and Pompello Citrus, aligned side by side on a surface.
Box packaging for Hank's Irish Ginger Ale, showing multiple sides of the box with branding, product information, nutritional facts, and a QR code.
A box of Hank's Irish Ginger Ale soda next to a paper grocery bag filled with fresh vegetables including carrots, broccoli, lettuce, and peppers, on a wooden table in a grocery store.
Banner with orange background and black edges reading 'Print Design' in bold white letters.
Outdoor bus shelter with an advertisement for Hank's natural beverages, featuring cans of ginger ale, root beer, and citrus soda
Billboard advertising Hank's beverages and snacks, including zero sugar soda, Irish ginger ale, root beer, kettle-cooked chips, and a sandwich with ham. The slogan reads 'Heading down to the shore? Taste the good life.'
Three framed advertisements for Hank's Natural Soda on a brick wall, each featuring a different soda flavor with colorful illustrations and cans at the bottom, with a floral border at the top of the image.
Multiple beverage product flyers with the slogan "Taste the Good Life" and illustrations of colorful drink bottles.
A digital banner with an orange background and diagonal stripe design displaying the text 'Trade Booth Design' in white, bold letters.
A promotional roll-up banner for Hank's natural sodas featuring flavors like MexiCola, Pompelmo Citrus, Root Beer, and Irish GINGER ALE. The banner emphasizes zero sugar, zero calories, and no artificial junk, with the slogan "Taste the Good Life" at the top and promotes soda as a naturally good choice.
Four Hank's soda bottles, two orange labeled 'Soda Done Naturally' and two white labeled 'Zero Sugar Zero Calories', arranged side by side.
A wooden A-frame sign advertising Hank's natural zero sugar sodas. It features four cans labeled Mexico Lime, Pompano Citrus, Root Beer, and Irish Ginger Ale, with the slogan 'Taste the Good Life' and the phrase 'Soda Done Naturally.'
A display of Hank's zero-calorie soda bottles in various flavors, including black cherry, ginger beer, and root beer, presented in a cardboard case with branding promoting three years of celebration and new flavor introductions.
Banner with orange background and white text that reads 'Brand Elements'.
Two vintage-style labels for Hank's natural soda, one promoting zero sugar and zero calories, the other indicating the soda is done naturally.
Four beverage labels from Hank's Zero Natural Soda collection, featuring Root Beer, Pompelmo Citrus, MexicoLa, and Irish Ginger Ale.
Color palette with eight swatches labeled with their Pantone or Orange codes and the corresponding CMYK values displayed on each. The palette includes shades of brown, pink, dark red, green, orange, and red.
A design featuring Hank's soda logo with the slogan "Taste the Good Life" and text about a font style, Neato Serif, used for branding.
Two cans of Hank's Mexicolá natural soda with zero sugar and calories, labeled as no artificial flavors, colors, or preservatives, placed on a wooden table in front of a promotional sign that highlights flavors and health benefits.