Humphreys Witch Hazel

Integrated Campaign: Social | Video Content | POS | Amazon Store

OVERVIEW

Humphreys, a premium witch hazel-based skincare line, was looking to appeal to a younger audience seeking organic products. With the promise of natural effectiveness derived from the wild, milk* created a whimsical, imaginative world — perfect for exploration and discovery.

HIGHLIGHTS

  • Launched the cross-channel “Finding Humphreys” campaign

  • Animated eye-catching, short-form video content

  • Created a custom content strategy with seasonal relevancy

  • Developed high-impact displays and LTO gift sets

A logo with text that says, "Harvest the Beauty of Wild & Free, Wild Crop Certified Witch Hazel," on a beige background with cloud-like patterns and illustrations of leaves.
Collage of promotional graphics for Humphrey's Witch Hazel skincare products, including website screens, online ads, and social media posts showcasing natural ingredients, product bottles, and models promoting the brand.
Collage of Humphrey's Witch Hazel skincare products with floral and landscape backgrounds, centered around a smartphone showcasing social media videos about the products.
A symmetrical arrangement of skincare bottles with wooden caps and labels featuring a landscape scene, surrounded by pink roses, green leaves, and yellow flowers on a pink background with faint floral outline.
A beige banner with green text that reads 'In-Store POS'.
Display of Humphrey's witch hazel organic toner bottles with natural landscape labels, set against decorative packaging featuring a woman, flowers, and a scenic background promoting wild and free harvests.
A display of Humphreys Witch Hazel alcohol-free toners in various scents and formulas, including Clarify, Soothe & Clarify with Rose, and Nourish with Aloe, with a promotional sign offering a $5 saving, and a QR code for a digital coupon.
Product packaging for Humphreys Wild Wonderland toner and mist gift sets, featuring illustrations of herbs and flowers, with three small bottles of toner and mist surrounded by greenery and blooms.
A decorative scroll banner with the words 'Gift Box' written on it.
Label with green and beige text reading 'Harvest the Beauty of Wild & Free' and 'Wild Crop Certified Witch Hazel'.
A banner with the text 'Secondary Lock-Up' at the top, and a scroll graphic containing the phrase 'Harvest the beauty of Wild & Free'.
A close-up image of a rusty metal wire or cable.
Graphic design sample including line art of a ribbon, a branch with leaves, and an ampersand, with fonts Amaranth Regular, Aller Bold, and Corben Regular listed.
Graphic design comparing font styles, Amaranth Regular and Corben Regular, with a decorative ribbon graphic and an ampersand icon.
Line art illustrations of Witch Hazel, Lavender, Rose, Aloe, Grapefruit, and Cucumber plants.
Close-up of a brown lined paper with a faint design on the right side.
A botanical product label titled 'Harvest the Beauty of Wild & Free'. Contains ingredients such as Amaranth Regular and Corben Regular, indicating it is a herbal mixture or tea.
Sample webpage layout with headings, subheadings, and body text demonstrating font styles and colors for SEO.
A thin strip of text or design element at the top of the image with a white background.
Humphreys logo with arched text, an illustration of two intersecting hazel branches with leaves, and instructions on logo design
Two round label designs with the text 'Humphreys Witch Hazel, Since 1854' and illustrations of a green witch hazel branch with leaves and twigs.
Humphreys Witch Hazel product packaging with a circular logo at the center surrounded by illustrations of witch hazel leaves, yellow flowers, and green aloe vera plants.
A thin, horizontal, reddish-brown line on a white background.
Illustration of a hummingbird with detailed wing and body, labeled as a bird example for a drawing tutorial, in a watercolor style.
Diagram of a hummingbird showing four artistic styles: color, line art, heavy shading, and light sketch, with an emphasis on blending modes and visual style breakdown.
Close-up of a tear in a piece of beige fabric or paper with a thin red line at the top edge.
Two women holding spray bottles, demonstrating different model examples for skincare or beauty products.
Side-by-side comparison of a woman with curly hair holding a bottle of moisturizer, showing 'Before' and 'After' skin improvements, smiling brightly.
Close-up of a brown and beige tribal-style woven bracelet on a white surface.
Circular arrangement of organic toner bottles, pink roses, and purple lavender flowers with a central blank circle, illustrating a mandala design with multiple SKU's and ingredients.
A circular mandala design made of grapefruit slices, green leaves, and small bottles of alcohol-free grapefruit extract with a mirror in the center, labeled 'Alcohol-Free Grapefruit' at the top.
Arrangement of alcohol-free rose toner bottles, pink roses, green leaves, and sprigs of yellow flowers arranged in a mandala design around a central mirror, with a label at the top reading "Alcohol-Free Rose Toner."
Humphrey's Witch Hazel product label with decorative botanical and hummingbird illustrations.

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