Bic Intensity logo with pink and black text

BIC Intensity

New Product Launch: Brand Identity | Brand Packaging | Brand Activation

OVERVIEW

BIC was looking to appeal to the emerging creator economy and launch a line of high-pigment pens and markers. milk* tapped into the consumer insight and the potential that happens when you unplug from your digital devices and let your creativity flow. You can’t help but smile when seeing the joyful intent and color scheme of our dynamic product packaging, merchandising, and supporting activation. This was as fun as it looks!

HIGHLIGHTS

  • Developed innovative packaging and display for retail

  • Created a fully-integrated campaign: “Get Back to Play”

  • Identified out of the box experiential and unique partnership opportunities

BIC Intensity logo with pink and black text, encouraging to get back to work and play.
Close-up of a stylized illustration of a blue cat with white accents, lying on a bright orange background.
Box of 8 colorful dry erase markers with pink packaging that reads "Get Back to Layers" and "Peppy" in stylized lettering, featuring a hand holding a pen and a black dry erase marker included.
Box of Bic Intensity markers with a display of 24 metallic pens arranged in a container.
A hand holding a black pen drawing a green arrow that connects a blue paperclip to a black square with green paint splashed around it.
Text graphic reading 'PACKAGE DESIGN' in bold, uppercase letters with a blue background.
Close-up of a Bic disposable lighter with a red body and black base, showing the ignition mechanism and part of the fuel tank.
Two colorful box kits for creating and carrying a lightbox for vaping or jewelry display, one pink and one orange, with instructions and a QR code on the sides.
Pack of BIC Intensity gel pens in various colors with a promotional sticker that says "Get back to work, play!"
Graphic of a yellow hand saw inside a purple circular frame.
Abstract illustration of a person wearing red and blue clothes, holding a bottle with a light blue cap.
Set of colorful BIC Intensity markers in packaging with blue background, featuring the words "Get Back to Play!" and illustrations of a hand holding a marker. The markers include yellow, orange, red, pink, purple, blue, light green, dark green, and black.
A yellow and black wireless bicycle handlebar light.
Close-up of in-store display signage with blue text.
Display of BIC Intensity markers and notebooks with a sign that says "Put more play time in your downtime" and the BIC Intensity logo.
Two pink and gray erasers stacked on top of each other.
A cigarette-shaped lighter with a coiled red flame, branded with the Bic logo.
Close-up of a digital sketchbook logo with bold, blue text reading 'DIGITAL SKETCHBOOK'.
Pink digital sketchbook with a calligraphic title and cartoon hands holding pens, surrounded by hands holding tablets with black and white doodles, on a pink background.
A person drawing a purple and black telescope on white paper with a black marker.
Two erasers, one pink and one gray, positioned side by side.
A stylized illustration of a person with a blue shirt, orange skin, and white highlights, smiling.
Green liquid marker writing a green circle on a black background.
Logo with the word 'EXPERIENTIAL' in bold, blue, stylized font.
Two advertising posters for BIC's product line, with slogans about enjoying their products during downtime and encouraging outdoor activity. The posters feature colorful text, illustrations of pens and markers, and a hand holding a phone.
Colorful train car with playful graphics and text promoting amusement and downtime, featuring bright pink and yellow colors, cartoonish illustrations of a game controller, brain, and game pieces.