In the rapidly changing marketing and advertising landscape during the age of social media and the influencer, a person’s name and likeness has more weight as a selling point for a product than ever before. In the last few years in particular, we have seen an increase in brands started READ MORE >
You’re walking into your local supermarket on Sunday night for your weekly grocery run that you’ve done so many times before. You know exactly what you need, because it’s exactly what you get every time. The muzak is playing. The overhead lights are yellow and humming. Shoppers on their own READ MORE >
The United States has had a long, long history of political advertising with roots that date back to the 1860s. Believe it or not, prior to this era, it was considered inappropriate for politicians to ask people to vote for them. They did not travel on a campaign trail. They READ MORE >
In an era where technology and fashion constantly intersect, On Cloud has just taken a groundbreaking step forward with their latest concept: a spray-on sneaker. Imagine a world where your shoes aren’t just manufactured, but created in real-time, customized to fit your feet perfectly—all in just six minutes. This futuristic READ MORE >
As the world eagerly anticipates the Paris 2024 Olympics, the event’s marketing campaign has become a focal point of discussion. With the goal of creating a truly memorable and impactful Games, the organizers have rolled out an innovative and multifaceted marketing strategy that highlights Paris’s unique charm, emphasizes sustainability, and READ MORE >
Artificial Intelligence (AI) has rapidly transformed from a futuristic concept to a vital tool driving innovation across various industries, including marketing. In recent years, AI has emerged as a game-changer for businesses seeking to enhance efficiency, personalize customer experiences, and optimize marketing strategies. The Emergence of AI in Advertising The READ MORE >
Imagine stepping into a time machine that takes you back to the dazzling 1960s, an era of sleek lines, vibrant colors, and a golden age of air travel. At JFK Airport, the TWA Hotel attempts exactly that—a nostalgic journey to the past fitted with modern comfort and amenities. The TWA READ MORE >
On the first Monday of May every year, news headlines become dominated by photos of the most prestigious celebrities on the red carpet dressed in the most exotic attire. New York City’s Fifth Avenue becomes a hotspot for actor and athlete sightings, along with other members of high society. This READ MORE >
The mushroom industry is booming and is projected to be worth a whopping $19.33 billion by 2030, according to Allied Market Research. This growth is being driven by a number of factors, including; Increasing popularity of mushrooms in pharmaceutical, nutraceutical, and dietary supplement industries, a growing consumer interest in health READ MORE >
According to NPR, the cost to purchase a 30-second advertisement spot for the 2024 Super Bowl was a hefty $7 million dollars – $233,333.33 dollars per second. With this year’s viewership during the Chiefs vs. 49ers matchup drawing a whopping 127.3 million according to Nielson – the largest TV audience READ MORE >