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From Yard Signs to the Digital Age: How Multimedia Has Transformed Political Advertising

October 8, 2024

The United States has had a long, long history of political advertising with roots that date back to the 1860s. Believe it or not, prior to this era, it was considered inappropriate for politicians to ask people to vote for them.  They did not travel on a campaign trail. They READ MORE >

On Cloud’s Spray-On Sneaker: A Revolution in Footwear Design

September 10, 2024

In an era where technology and fashion constantly intersect, On Cloud has just taken a groundbreaking step forward with their latest concept: a spray-on sneaker. Imagine a world where your shoes aren’t just manufactured, but created in real-time, customized to fit your feet perfectly—all in just six minutes. This futuristic READ MORE >

Marketing the Paris 2024 Olympics: A Masterclass in Branding and Engagement

August 6, 2024

As the world eagerly anticipates the Paris 2024 Olympics, the event’s marketing campaign has become a focal point of discussion. With the goal of creating a truly memorable and impactful Games, the organizers have rolled out an innovative and multifaceted marketing strategy that highlights Paris’s unique charm, emphasizes sustainability, and READ MORE >

Embracing the Future: AI’s Transformative Role in Marketing

July 9, 2024

Artificial Intelligence (AI) has rapidly transformed from a futuristic concept to a vital tool driving innovation across various industries, including marketing. In recent years, AI has emerged as a game-changer for businesses seeking to enhance efficiency, personalize customer experiences, and optimize marketing strategies. The Emergence of AI in Advertising The READ MORE >

Stepping Back in Time: The 60’s Themed TWA Hotel at JFK Airport

June 11, 2024

Imagine stepping into a time machine that takes you back to the dazzling 1960s, an era of sleek lines, vibrant colors, and a golden age of air travel. At JFK Airport, the TWA Hotel attempts exactly that—a nostalgic journey to the past fitted with modern comfort and amenities.  The TWA READ MORE >

The History of the Met Gala

May 14, 2024

On the first Monday of May every year, news headlines become dominated by photos of the most prestigious celebrities on the red carpet dressed in the most exotic attire. New York City’s Fifth Avenue becomes a hotspot for actor and athlete sightings, along with other members of high society. This READ MORE >

The Shroom Boom

April 15, 2024

The mushroom industry is booming and is projected to be worth a whopping $19.33 billion by 2030, according to Allied Market Research. This growth is being driven by a number of factors, including; Increasing popularity of mushrooms in pharmaceutical, nutraceutical, and dietary supplement industries, a growing consumer interest in health READ MORE >

Kanye West’s “Unconventional” Super Bowl Ad Brings in Almost $20 Million

March 1, 2024

According to NPR, the cost to purchase a 30-second advertisement spot for the 2024 Super Bowl was a hefty $7 million dollars – $233,333.33 dollars per second. With this year’s viewership during the Chiefs vs. 49ers matchup drawing a whopping 127.3 million according to Nielson – the largest TV audience READ MORE >

Gen Alpha’s Obsession: Beyond Algorithmic Alchemy

February 8, 2024

“Teenagers obsessing over celebrities,” scoffs an older generation, shaking their heads. But while Michael Jordan’s influence transcended sneakers, today’s digital landscape brews a different kind of obsession – one brewed not by talent, but by algorithms. Gen Alpha, born after 2010, is growing up in a TikTok-fueled reality where skincare READ MORE >

Is Alcohol Losing Its Fizz? The Trend That Could Reshape How We Connect

January 9, 2024

While dealing with the stress and isolation of the world-stopping pandemic, some not-so-surprising habits reared their ugly little heads – most notoriously, the knack we humans have for seeking and finding solace in booze. More and more of COVID-19’s residual effects have permanently shifted our culture. But is there an READ MORE >

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