The Big 5-0: Brands Geared Up for SNL’s Landmark Celebration
If you’ve been on social media or watched anything on streaming in the last few months, it’s no secret that this year is Saturday Night Live’s 50th Anniversary - and with the big birthday comes big collaborations for big brands.
Pantone Color of the Year: What it Means for Design in 2025
For 2025, Pantone’s winner is Mocha Mousse. Laurie Pressman, Executive Director of Pantone’s Color Institute, had this to say on the selection: “Underpinned by our desire for everyday pleasures, PANTONE 17-1230 Mocha Mousse expresses a level of thoughtful indulgence. Sophisticated and lush, yet at the same time an unpretentious classic, PANTONE 17-1230 Mocha Mousse extends our perceptions of the browns from being humble and grounded to embrace aspiration and luxe.”
When the Creator Becomes the Creator
In the rapidly changing marketing and advertising landscape during the age of social media and the influencer, a person’s name and likeness has more weight as a selling point for a product than ever before.
In the last few years in particular, we have seen an increase in brands started up by influencers, who subsequently can use their massive internet followings to promote and sell their products to their fans.
The World According to Chaos Packaging
You’re walking into your local supermarket on Sunday night for your weekly grocery run that you’ve done so many times before. You know exactly what you need, because it’s exactly what you get every time. The muzak is playing. The overhead lights are yellow and humming. Shoppers on their own mission pass you with their carts.
As you head down the coffee aisle, making a beeline straight towards your usual bag – What? What the…are those…VHS tapes??? What year is it???
Nope, it’s coffee. It’s 2024 – and you’re living in world of “Chaos Packaging” (and yes that’s a real example, by Process).
From Yard Signs to the Digital Age: How Multimedia Has Transformed Political Advertising
The United States has had a long, long history of political advertising with roots that date back to the 1860s. Believe it or not, prior to this era, it was considered inappropriate for politicians to ask people to vote for them.
They did not travel on a campaign trail. They did not spew slander at other candidates from behind a podium. They did not debate in front of massive audiences. Instead, any type of advertising and marketing was left up to the people.
On Cloud’s Spray-On Sneaker: A Revolution in Footwear Design
In an era where technology and fashion constantly intersect, On Cloud has just taken a groundbreaking step forward with their latest concept: a spray-on sneaker. Imagine a world where your shoes aren’t just manufactured, but created in real-time, customized to fit your feet perfectly—all in just six minutes. This futuristic idea has recently been tested, and it’s already turning heads in the footwear industry. Let’s dive into how this concept works, the implications it holds for the future of sneaker design, and what it means for sustainability in fashion.
Marketing The Paris 2024 Olympics: A Masterclass in Branding and Engagement
As the world eagerly anticipates the Paris 2024 Olympics, the event’s marketing campaign has become a focal point of discussion. With the goal of creating a truly memorable and impactful Games, the organizers have rolled out an innovative and multifaceted marketing strategy that highlights Paris’s unique charm, emphasizes sustainability, and engages a global audience.
Embracing the Future: AI’s Transformative Role in Marketing
Artificial Intelligence (AI) has rapidly transformed from a futuristic concept to a vital tool driving innovation across various industries, including marketing. In recent years, AI has emerged as a game-changer for businesses seeking to enhance efficiency, personalize customer experiences, and optimize marketing strategies.
Stepping Back in Time: The 60’s Themed TWA Hotel at JFK Airport
Imagine stepping into a time machine that takes you back to the dazzling 1960s, an era of sleek lines, vibrant colors, and a golden age of air travel. At JFK Airport, the TWA Hotel attempts exactly that—a nostalgic journey to the past fitted with modern comfort and amenities.
The TWA Hotel is housed in the Trans World Airlines Flight Center, designed by legendary architect Eero Saarinen.
The History of the Met Gala
On the first Monday of May every year, news headlines become dominated by photos of the most prestigious celebrities on the red carpet dressed in the most exotic attire. New York City’s Fifth Avenue becomes a hotspot for actor and athlete sightings, along with other members of high society.
This event is known as the Met Gala, and has been taking place annually since 1948 – but have you ever wondered what the Met Gala actually is?
The Shroom Boom
The mushroom industry is booming and is projected to be worth a whopping $19.33 billion by 2030, according to Allied Market Research. This growth is being driven by a number of factors, including; Increasing popularity of mushrooms in pharmaceutical, nutraceutical, and dietary supplement industries, a growing consumer interest in health and wellness products, and consumer demand for plant-based and alternative food products.
Kanye West’s “Unconventional” Super Bowl Ad Brings in Almost $20 Million
According to NPR, the cost to purchase a 30-second advertisement spot for the 2024 Super Bowl was a hefty $7 million dollars – $233,333.33 dollars per second. With this year’s viewership during the Chiefs vs. 49ers matchup drawing a whopping 127.3 million according to Nielson – the largest TV audience of all time (potentially thanks to the Swifties) – what a time for a business to attempt to boost sales with a marketing campaign. For rapper and entrepreneur Kanye West, he capitalized.
Gen Alpha’s Obsession: Beyond Algorithmic Alchemy
"Teenagers obsessing over celebrities," scoffs an older generation, shaking their heads. But while Michael Jordan's influence transcended sneakers, today's digital landscape brews a different kind of obsession – one brewed not by talent, but by algorithms. Gen Alpha, born after 2010, is growing up in a TikTok-fueled reality where skincare tutorials dance alongside dance challenges, blurring the lines between entertainment and marketing.
Is Alcohol Losing Its Fizz? The Trend That Could Reshape How We Connect
While dealing with the stress and isolation of the world-stopping pandemic, some not-so-surprising habits reared their ugly little heads – most notoriously, the knack we humans have for seeking and finding solace in booze. More and more of COVID-19’s residual effects have permanently shifted our culture. But is there an upside?
How Content Scores Big With America’s Soccer Revoltion
With the universally-loved TV series Ted Lasso and the rippling news of actors Ryan Reynold’s and Rob McElhenney’s purchase of Welsh football team Wrexham (and the documentary that came with it), “soccer awareness” in the United States may be at an all-time high.
A Collaboration 60 Years In The Making
Beast, Cyclops, Gambit, Rogue, Storm and Wolverine. Marvel’s marvelous superhero mutants, the X-Men, are the subject of one of the hippest new style collaborations – between KITH and ASICS.
The Unveiling of the Las Vegas Sphere
The entertainment venue of the future has arrived.
On September 29th, the iconic Irish rock band U2 played the debut concert of not a new theater, concert hall, or stadium – but a sphere.
After five years of planning and construction after the Madison Square Garden Company’s initial announcement, the ground-breaking and mind-boggling Sphere officially opened in Las Vegas, and people are losing their minds over it.
The Rolling Stones Announce Album of New Songs for First Time in 18 Years
Start me up! Teasing the world with cryptic social media posts and their iconic logo being eerily projected at landmarks in cities such as New York, London, and Paris – on September 4th, The Rolling Stones officially announced they’ll be releasing a full-length studio album of new original music on October 20th.
The Case for Aging Rockers
While The Boss has powered through his lengthy international tour and has been playing to sold-out stadiums with the same feist he had 20 years ago, an aging rock musician publicly dealing with…well, age – is becoming more of a common occurrence as the genres defining greats grow old.
How Christopher Nolan and ‘Oppenheimer’ Keep Us Engaged
This past weekend, ‘Oppenheimer’ set the record for highest grossing film set in World War II, running up a total of over $500 million. With many critics being left shocked by how fast an R-rated movie flew past the threshold, there is a lot of hype surrounding the film – but many moviegoers still feel hesitant diving into a film of its length.