Gen Alpha’s Obsession: Beyond Algorithmic Alchemy

"Teenagers obsessing over celebrities," scoffs an older generation, shaking their heads. But while Michael Jordan's influence transcended sneakers, today's digital landscape brews a different kind of obsession – one brewed not by talent, but by algorithms. Gen Alpha, born after 2010, is growing up in a TikTok-fueled reality where skincare tutorials dance alongside dance challenges, blurring the lines between entertainment and marketing.