From Yard Signs to the Digital Age: How Multimedia Has Transformed Political Advertising
The United States has had a long, long history of political advertising with roots that date back to the 1860s. Believe it or not, prior to this era, it was considered inappropriate for politicians to ask people to vote for them.
They did not travel on a campaign trail. They did not spew slander at other candidates from behind a podium. They did not debate in front of massive audiences. Instead, any type of advertising and marketing was left up to the people.
A Case Study on Nostalgic Advertising: Chili’s
Chili’s restaurant was never something to write home about but it is the epitome of consistency and comfort. You know what to expect when you walk into a Chili’s, and until this moment, you probably thought you had their brand all figured out.
IOC Campaign #Strongertogether For 2021 Olympics
With speculation over the safety and possibility of holding the 2021 Tokyo Olympics this summer, the International Olympic Committee (IOC) needed to find a way to garner support for the highly anticipated games. In response, they released the #StrongerTogether campaign to remind the world of the inspiration that comes every four years at the Olympic games.
Looking to Watch the Olympic Games? NBC Has You Covered
After over a year of hardships, loss and most importantly, rebuilding, the Tokyo Olympics will be held this summer 2021. However, this year the games will look a little different as fans and spectators from other nations will not be attending in person. While the world is trying its best to return to a cross between the “old normal” and “new normal,” who can blame the Olympics for making this decision in hopes of continuing to move forward?