The World According to Chaos Packaging

You’re walking into your local supermarket on Sunday night for your weekly grocery run that you’ve done so many times before. You know exactly what you need, because it’s exactly what you get every time. The muzak is playing. The overhead lights are yellow and humming. Shoppers on their own mission pass you with their carts.

As you head down the coffee aisle, making a beeline straight towards your usual bag – What? What the…are those…VHS tapes??? What year is it???

Nope, it’s coffee. It’s 2024 – and you’re living in world of “Chaos Packaging” (and yes that’s a real example, by Process).