How the Pandemic Impacted Consumer Behavior
The understatement of the year—the pandemic has changed the world as we know it. It’s no secret. You know it, I know it, and brands know it, too. In order to brave the storm of the pandemic, brands have had to change their tune in order to cater to the everchanging nature of consumer attitudes.
Back To School Spending Increase
Whether it is the excitement of getting out of the house back to somewhat normalcy or whatever the explanation may be, the National Retail Federation estimates that the “total back-to-school spending is expected to reach a record of $37.1 billion.”
Electric Motor Vehicle Market Is Expanding
More and more automotive manufacturers are adding electric vehicles to their inventory. A record number of pure electric vehicle models are expected to surface by the end of 2024. As technology, in several facets within society, is decreasing in price as it becomes more expected and therefore more accessible, electric vehicles are likewise becoming more affordable.
The Evolution of Jeans
As denim makes a roaring comeback following a year of loungewear and sweatpants, people are finally putting their skinny jeans to rest. As we begin a “new denim cycle,” as coined by Levi’s CEO, there is an increased want for bootcut, straight, and cigarette-legged jeans. Even low-rise fit, a look particularly triggering to the millennial generation, is overshadowing the high-waisted style, which has been popular for years.