On Cloud’s Spray-On Sneaker: A Revolution in Footwear Design
In an era where technology and fashion constantly intersect, On Cloud has just taken a groundbreaking step forward with their latest concept: a spray-on sneaker. Imagine a world where your shoes aren’t just manufactured, but created in real-time, customized to fit your feet perfectly—all in just six minutes. This futuristic idea has recently been tested, and it’s already turning heads in the footwear industry. Let’s dive into how this concept works, the implications it holds for the future of sneaker design, and what it means for sustainability in fashion.
Kanye West’s “Unconventional” Super Bowl Ad Brings in Almost $20 Million
According to NPR, the cost to purchase a 30-second advertisement spot for the 2024 Super Bowl was a hefty $7 million dollars – $233,333.33 dollars per second. With this year’s viewership during the Chiefs vs. 49ers matchup drawing a whopping 127.3 million according to Nielson – the largest TV audience of all time (potentially thanks to the Swifties) – what a time for a business to attempt to boost sales with a marketing campaign. For rapper and entrepreneur Kanye West, he capitalized.
A Collaboration 60 Years In The Making
Beast, Cyclops, Gambit, Rogue, Storm and Wolverine. Marvel’s marvelous superhero mutants, the X-Men, are the subject of one of the hippest new style collaborations – between KITH and ASICS.
How On is Running Up the Shoe Industry Mountain
When you think of athletic footwear industry giants, a few brands immediately come to mind: Nike, Adidas, Reebok, Asics, New Balance…but have you ever heard of On?
The Evolution of Jeans
As denim makes a roaring comeback following a year of loungewear and sweatpants, people are finally putting their skinny jeans to rest. As we begin a “new denim cycle,” as coined by Levi’s CEO, there is an increased want for bootcut, straight, and cigarette-legged jeans. Even low-rise fit, a look particularly triggering to the millennial generation, is overshadowing the high-waisted style, which has been popular for years.
Ethical Brands are Coming Together to Raise Awareness About the Fast Fashion Industry
Perhaps one of the most beneficial aspects of social media is how information can be disseminated about a certain person, place, or thing in the matter of seconds. This can quickly become a company’s PR crisis, however, when they are exposed for their wrongdoings.
Fashion Brands to Keep an Eye Out for in 2021
Loungewear, cottagecore, and athleisure are expected to rule the 2021 fashion scene, likely as a byproduct of the coronavirus pandemic lockdowns– people really took sweatpants, workout clothing, and DIY tie-dyed hoodies and made it fashion.