When the Creator Becomes the Creator
In the rapidly changing marketing and advertising landscape during the age of social media and the influencer, a person’s name and likeness has more weight as a selling point for a product than ever before.
In the last few years in particular, we have seen an increase in brands started up by influencers, who subsequently can use their massive internet followings to promote and sell their products to their fans.
Gen Alpha’s Obsession: Beyond Algorithmic Alchemy
"Teenagers obsessing over celebrities," scoffs an older generation, shaking their heads. But while Michael Jordan's influence transcended sneakers, today's digital landscape brews a different kind of obsession – one brewed not by talent, but by algorithms. Gen Alpha, born after 2010, is growing up in a TikTok-fueled reality where skincare tutorials dance alongside dance challenges, blurring the lines between entertainment and marketing.
Instagram Privacy Policy for Youth Users
With the rise of popularity among social media, more and more youth users are downloading apps such as Instagram, TikTok and Facebook. While one may hope these platforms will be teen-friendly, inappropriate content can still find its way onto the screens of younger users.
Social Media’s Role in Helping Covid in India
According to The New York Times, social media has been a “godsend” in helping spread awareness of the alarmingly high coronavirus infection rates spreading throughout the country.