V&B logo with the text "Vision & Beyond Capital Investments".

Vision & Beyond

Branding & Marketing: Brand Identity | Brand Standards | Advertising | Website | Social

OVERVIEW

Vision & Beyond is unique in that they own every aspect of the real estate development process for up-and-coming communities in the US market. With a proven track record and scalable model, they wanted potential investors to feel confident in their ability to produce better than average returns. milk* took the brand down to the studs and started with a deep dive into their competitive set along with a revamp of the overall brand strategy.

HIGHLIGHTS

  • Developed an all-new, premium brand identity and strategy

  • Created style guidelines and brand standards

  • Launched a new dynamic website

  • Created a B2B social strategy

LOGO DESIGN

Vision & Beyond in black with gold V and B above small text that says Capital Investments
V&B logo in beige and brown gradient
Open magazine featuring a page with a circular diagram of personality traits and a page titled 'Mission & Vision' with an image of a hand making a gesture against a starry sky.
Book titled 'Brand Strategy & Standards' displaying a hiker on a trail under a starry sky with mountains in the background, and the logo 'V3 Vision & Beyond' at the bottom.

BRAND STANDARDS

A plain sepia-colored background.

FONTS

West Mount (OTF) font with headline to pull quotes and the quote "The courage to go where others fall to imagine".
Example of 'Acumin Variable Concept' font with a subtitle 'Body copy / Sub heads' and a paragraph discussing income-producing real estate investments, community revitalization, and purpose-driven investment as placeholder text.
Different color variations of the Vision & Beyond logo

COLOR PALETTE

Blurred abstract background with shades of green, beige, white, and gray.
Text reading 'COLOR GRADIENT' in white capital letters on a black background.
Blurred, warm-toned background with no discernible objects.
Text reading 'GOLDEN GRADIENT' in bold white letters on a transparent background.

SUB-DIVISIONS

Management & Beyond logo - a division of Vision & Beyond Capital Investments.
Vision Builders Logo - a division of Vision & Beyond Capital Investments.
Vision & Supplies logo - a divison of Vision & Beyond Capital Investments.
Laptop and smartphone displaying a website with the tagline "The vision to innovate & the commitment to beyond" and an image of a person looking through a telescope at a starry sky.

WEBSITE DESIGN

A website homepage featuring a mountain landscape with a person helping another climb, and sections detailing the company's values, leadership team, and contact information.
Website homepage for Vision & Beyond, a real estate investment company, featuring a starry sky background, with sections promoting community transformation, multifamily properties investment, and company expertise, including images of city buildings, a person looking through a telescope, and people on a rooftop with a starry sky.

PROMOTIONAL ITEMS

Partially open business card with text and a black and beige abstract design on the cover.
Close-up of a black mug with gold inside and the letters V&B in gold on the side.
Multiple gold, silver, and black pens arranged diagonally on a light beige background.

CORPORATE BROCHURE

Open booklet featuring a paragraph of text and an image of a person looking through a telescope at a scenic landscape with mountains and sky.
Light purple background with indistinct darker purple shapes and textures.
A financial and property analysis presentation slide with charts, tables, and images of buildings, including a Cincinnati sign on a building.
Two pages of a community development brochure. The left page features photos and bios of two management team members, Peter Gizmowicz and Stars Gizmowicz, alongside city skyline and bridge images. The right page shows a starry night sky with overlaid text about community transformation and investments.
A property overview and market report with images of buildings and a city skyline at night, including charts showing population growth in Cincinnati and Cleveland.